How not do to SEO/SEM, lesson #1

By /

Today we received this wonderfully attractive offer for a company to improve our Search Engine Optimization (SEO) with their Search Engine Marketing (SEM) services.

I reproduce this in full, edited to change the phone number and icq number to random numbers. What strange things about this communication do you notice?

ONLINE ADVERTISING

Resources:
- SEO - website optimization;
- Banners;
- Context advertising;
- Mass email distribution.

Any type of payment.
Detailed statistics in a personal cabinet.
Great results.

Minimal order starting from $ 100.

please contact us:

Phone:  +1  (2 3 4) -5 67 -8 9 -0 1 
icq: 123 456

The email title was Business Promotion, the sender was Glen.

For a company that claims to demonstrate that it is capable of helping you they do some interesting things.

  • Unsolicited email communication to a non-existent email address at our company.
  • Generic Email title
  • No business name to identify who is contacting you.
  • No website URL for you to visit to view the quality of their work.
  • Anonymous contact name (Glen). Even if the person is called Glen you still don’t know their name.
  • Generic email address (in this case gmail) preventing you from identifying the company using the email domain.
  • Telephone number provided with multiple dashes, presumably added randomly to try to hide the number from spam detectors.
  • Various claims of competence but zero way for you to verify that by visiting their website.

Doesn’t that email just inspire you with confidence that the sender of the email can and will do a good job and will do it without using tactics that will damage your business?

This email did in fact get past the email filters, which is how I came to see it. Totally clueless marketing of their service. Although the email inspires me with zero confidence that the purveyors of this service are worth hiring, what if they are worth hiring? Perhaps they can do a good SEO job but just don’t know how to do other marketing properly? Its easy to dismiss them on the grounds they must be clueless based on the email, but if they are good at SEO they are seriously messing up.

Lamb not spam

At the very least in the UK, you need to do the following:

  • Email communication to a real email address at our company. If the email is on topic and relevant then it may not be considered spam by the recipient.
  • Informative, non generic email title
  • Include your business name to identify yourself.
  • Include your full name to identify yourself. Not just your first name.
  • Website URL for your prospective customer to visit to view the quality of your work.
  • In the UK, email communication must also include the business trading address (not the registered address), by law. You also need to list your registered company number if in England or Wales.
  • Optionally include your telephone number.
  • Lastly and most importantly, a relevant message for the recipient.

I’m not suggesting that you spam anyone (far from it), but I am suggesting that if you want people to respond to your email, you need to include a few minimum items in your email. The more things you omit or try to hide (as in the example above) the more red flags you raise that will result in your email being rejected.

BTW. Even if this particular email had been presented to me properly it would have received short shift because it is not relevant for what we want to do. But I thought it was interesting as an example of how badly email communication can be done.

Guest posts

No, we’re not interested in having a guest post about unrelated topics like gambling or pornography.

Original post

This post was originally published 30 August 2011 on the softwareverify.com blog. We moved this post to this dedicated domain 21 April 2025.

474 thoughts on “How not do to SEO/SEM, lesson #1”

  15. binance

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  110. Binance推荐

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  139. Register

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  169. Register

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  210. binance-

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  224. binance kod

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  234. binance Kayit Ol

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  242. Binance注册

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  264. Anonymous

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  286. binance

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  324. binance-

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  329. service-centre.in.net Commentaires: évitez ce site 8XBet avant de déposer

    لقد لاحظت عدة تحذيرات بشأن service-centre.in.net مؤخرًا. يبدو وكأنه مركز خدمة عادي ولكنه في الواقع يدفع 8XBet للمراهنات والكازينو وودائع العملات المشفرة – وهو بالضبط النمط الذي رأيناه في شكاوى 8XBet السابقة.Visit us: service-centre.in.net Commentaires: évitez ce site 8XBet avant de déposer

  331. crypto-pl.in.net en 2026 : domaine suspect sans informations réelles – risque total

    この新しいcrypto-pl.in.netプラットフォームは大規模な詐欺の脅威です。ランダムなドメイン名、プライバシーは隠され、わずか数日または数週間前に作成されたものであるため、ユーザーは貯蓄を失う前に近づかないように警告されています。Visit us: crypto-pl.in.net en 2026 : domaine suspect sans informations réelles – risque total

  342. binance anm"alan

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  358. binance register

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  373. Registro

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  389. Binance代码

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  391. Kode Binance

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  424. Teddycek

    Публикация полезна тем, кто стыдится своих орфографических промахов или не уверен в своём владении языком. Автор мягко даёт понять, что это не главное. Сначала — мысли и искренность, а грамотность подтянется. Такая поддержка исключительно нужна для робких новичков. https://goneriding.inthevalley.us/viewtopic.php?t=5295

  432. Teddycek

    When you are trying to find legitimate 888starz No Deposit Bonus Codes or a 888starz Promo Code No Deposit Bonus, you need to understand that these offers are often released inside partner Telegram groups. Typically , such a bonus key requires no initial deposit — you simply register and enter the code in the designated field . That said , each free reward includes strict conditions like time limits of 7–14 days. That’s why you must check the promo rules first before hitting “activate” . In case of oversight, the system might reject the code even if the code itself was shared as “active” by others. Ultimately, a 888starz No Deposit Bonus Code is a great way to test the casino , but always stay cautious . http://androidstahuj-forum.6f.sk/viewtopic.php?f=4&t=2011

  442. binance

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  448. ThomasOrdib

    Чего стоит избегать при использовании промокодов? Наиболее распространенная оплошность — игнорировать требования по вейджеру. Активировав крупный бездепозитный бонус, но при множителе ставок 80x, вы рискуете так и не вывести деньги. Следующая типичная неудача — желание активировать сразу несколько кодов в рамках одного депозита. Подавляющее число операторов не разрешают подобное, а нарушителей лишают бонусов. Третий частый просчет — неверный набор символов промокода. Учитывайте чувствительность к регистру и использование спецсимволов и цифр. Одна пропущенная цифра — и акция не сработает. https://promocodemix.online

  449. Anonymous

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  452. ThomasOrdib

    Важно понимать, что далеко не все промокоды одинаково полезны. Приветственные комбинации обычно предлагают небольшие поощрения, зато их проще всего получить. Депозитные коды требуют вложений, зато и потенциальный профит значительно больше. Бонусы без первого взноса — это хороший способ разогреться, но не стоит рассчитывать на крупный выигрыш. Перед активацией любого кода обязательно читайте правила конкретной площадки. Множество брендов интерпретируют одинаковые пункты правил неодинаково. https://codec.buzz/

  455. Registrera dig

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  461. Teddycek

    Интересно, что многие пользователи выбирают букмекера именно по наличию промокода. Это логично, так как бонус дает дополнительное преимущество на старте. Но, помимо бонуса, стоит учитывать интерфейс сайта, линию ставок и другие факторы. В долгосрочной перспективе они тоже играют важную роль. http://www.google.com.pr/url?q=https://promocodbonus.world Не осознавал, отчего не приходит бонус. Оказывается код требуется указать на этапе создания аккаунта.

  466. ThomasOrdib

    Сравнительная таблица в уме по основным критериям оценки. Легкость активации: побеждают промокоды за регистрацию ( минимальные действия ). По размеру потенциальной выгоды: вне конкуренции депозитные коды ( вы вкладываете, но и получаете щедро ). По безопасности для кошелька: коды без первого взноса абсолютно безопасны ( можно потерять только время ). Уровень нагрузки по отыгрышу: на бездепозитных бонусах самый высокий вейджер, следом — промо на пополнение, а проще всего — приветственные бонусы. Подбирайте категорию исходя из задач: начинающим игрокам подойдут бесплатные коды, продвинутым пользователям — коды за пополнение, а ленивым или занятым — регистрационные. https://trendwaytoday.com

  467. Teddycek

    Фрибеты в букмекерских конторах используются как инструмент привлечения новых клиентов и поощрения постоянных игроков. Они могут предоставляться за регистрацию, участие в акциях или выполнение определенных условий. Фрибет позволяет сделать ставку бонусными средствами, а при выигрыше получить прибыль. http://www.google.tg/url?q=https://promokodbet.buzz Промокоды хороши тем, что позволяют нарастить стартовый баланс. Особенно это актуально для новичков, которые только знакомятся с платформой. Однако важно помнить, что бонусные средства часто нельзя вывести сразу. Как правило требуется сделать определенный оборот ставок, и это стоит учитывать перед активацией предложения.

  470. Бонус Бк

    Благодарю за подробное объяснение. Другие авторы не пишут об ограничении по типу ставок, а на самом деле это самое важное условие.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top